adidas Is Hand-Picking 1,500 Creators Club Members To Take Part In Ultra Boost DNA LOOP Beta Test_Fashion at Your Feet


Among the the more innovative approaches to sustainable footwear manufacturing introduced to the industry in recent years is adidas’ FUTURECRAFT.LOOP, a circular system that allows for a completely recyclable pair of shoes. This process is made possible due to the fact that the shoes were made entirely with one material, allowing it to be completely reground into the same base material, only to become a pair of brand new shoes. Now, adidas is ready to unleash this concept to the public, and the only way to participate is to become an adidas Creators Club member here (it’s entirely free).


To be selected, members must take part in a quiz testing their sustainability credentials. Once completed, members will be entered into a global raffle – and from there the 1,500 participants are selected. From there, participants will embark on a 21-week program, driven by the adidas app, with the community’s actions and feedback helping futureproof the engagement model. By signing up for the raffle they are making a commitment to return the shoes to be grinded, shredded and turned into something new. This massive project will culminate in 2021 with the commercial release of the “Made To Be Remade” campaign.

In addition to this fully recyclable shoe, FUTURECRAFT also dabbles in biomechanics, data, and robotics. They recently introduced FUTURECRAFT STRUNG with a completely data-mapped wound upper and a new 4D sole.

Make sure to follow @kicksfinder for live tweets during the release date.

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