Nike’s Women’s Only Unlaced Boutique Launches Online In The U.S. and U.K._Fashion at Your Feet

Last month, Nike officially announced their Unlaced initiative – a retail shopping experience tailored specifically to women with a curated selection of footwear and apparel. Today, Unlaced officially went live in the U.S. and U.K., offering up sneaker options selected with the help of European stylist Julia Sarr-Jamois, and you’ll find a specific set of categories that include “Exaggerated and Chunky”, “Normcore”, and “Personal Touches” that emphasize the NIKEiD platform. Sarr-Jamois’ favorite color of pink will be a common theme throughout the first six weeks of Unlaced, but something else to look out for is the second drop of The 1s Reimagined, which will feature five striking tonal colorways. Check out Unlaced now on Nike.com.